One X Dashboard

MSME Business Growth Platform

Role

UI/UX Designer

Industry

Digital Technology

Duration

18 weeks

Click here to view whole project - View Figma File

Problem

MSME businesses often struggle with:

Outdated or inactive websites that don’t attract visitors.
Limited digital visibility beyond local markets.
Scattered tools for managing leads, quotations, and events.
Dependency on agencies/marketplaces for visibility.
No unified system to measure digital readiness or ROI.

This creates a barrier for small businesses trying to expand and compete globally. The challenge was to design a platform that solves these problems while remaining simple, scalable, and cost-effective. heavy investments.

As a UI/UX Designer at a product-based company, I was onboarded to the OneX Project—a digital ecosystem designed to empower MSME businesses by helping them grow, connect, and scale in one integrated platform. My role involved end-to-end contributions, from research and strategy to design execution and prototyping.

Click here to view whole project - View Figma File

Problem

MSME businesses often struggle with:

Outdated or inactive websites that don’t attract visitors.
Limited digital visibility beyond local markets.
Scattered tools for managing leads, quotations, and events.
Dependency on agencies/marketplaces for visibility.
No unified system to measure digital readiness or ROI.

Process

1. Research & Discovery

Conducted primary interviews with MSME owners to understand their digital adoption challenges.
Analyzed competitor platforms and performed secondary research to identify gaps.
Synthesized insights into user pain points, journeys, and opportunities.

2. Navigation & Information Architecture

Identified friction in the onboarding flow and navigation.
Explored multiple navigation patterns (sidebar, top navigation, hybrid) and tested them with users.
Finalized a clean, structured system that made discovery and profile setup seamless.

3. Feature Ideation

Proposed new features to boost engagement:
- Business Digitalization Score to measure readiness.
- Quick Actions for faster interactions (Add Product, Add Service, Add Customer).
- Customizable Business Profiles with modular sections (Projects, Services, Facilities, Blogs, Certifications).
- Expo & Event Enrollment with ROI Tracking.

4. Wireframing & Prototyping

Designed low to high fidelity wireframes in iterative cycles.
Built interactive prototypes and tested flows to refine usability.
Collaborated with product managers and developers to align feasibility.

5. Visual Design

Created a modern, minimal interface with clear hierarchy.
Focused on readability, scalability, and consistency across components.
Designed a dashboard as the core hub for business insights and growth tracking.

Solution

The final product was a 360° Growth Ecosystem Platform where MSMEs can:

Build a professional digital profile in minutes.
Showcase products, services, resources, and achievements.
Partner with other businesses and expand networks.
Join industry expos and events, track participation ROI.
Generate leads, quotations, and manage customer interactions.
Continuously improve digital readiness via the Business Digitalization Score.

Impact

Reduced navigation complexity, making onboarding faster and more engaging.
Increased business profile completeness by introducing modular customization.
Enhanced user trust and adoption with a transparent growth scoring system.
Helped position OneX as a scalable, all-in-one growth platform for MSMEs.

Solution

The final product was a 360° Growth Ecosystem Platform where MSMEs can:

Build a professional digital profile in minutes.
Showcase products, services, resources, and achievements.
Partner with other businesses and expand networks.
Join industry expos and events, track participation ROI.
Generate leads, quotations, and manage customer interactions.
Continuously improve digital readiness via the Business Digitalization Score.

Impact

Reduced navigation complexity, making onboarding faster and more engaging.
Increased business profile completeness by introducing modular customization.
Enhanced user trust and adoption with a transparent growth scoring system.
Helped position OneX as a scalable, all-in-one growth platform for MSMEs.